The ArtsLink were approached by Papatango to help them analyse and expand their audiences, in order to make recommendations for future activity. The ArtsLink started a market research exercise, creating a survey and approaching internal and external stakeholders to canvas their existing views on the organisation and understand where they might like to see Papatango evolve.
This resulted in The ArtsLink producing a one year plan for 'quick win' development, and outlining a vision for longer-term objectives and goals. We also helped connect Papatango with a selection of playwriting societies and groups, in order to build audiences and expand reach.
The ArtsLink have helped us enormously this year. They've opened up new understandings of our audience, informed a long-term strategy to help us develop, and inspired some really exciting and constructive partnerships. Chris has been a supportive, generous and pleasant collaborator, and we are delighted with the progress we've made together.
Papatango discover the most brilliant new playwrights in the UK and Ireland, launching the best new talent with maximum impact. Their discoveries have premiered worldwide, won BAFTAs, Off West End and RNT Foundation Playwright Awards, and gone on to productions with the RSC, Hampstead Theatre, Out of Joint, the BBC, National Theatre Scotland and many other leading organisations. All Papatango opportunities are anonymous, open to anyone in the UK and Ireland, and completely free to participants.
Photos: Southwark Playhouse